• Archive for March, 2009

    Aleve Ads – Highly Misleading

    by  • March 30, 2009 • Articles • 0 Comments

    I’ve seen several Aleve ads recently.  They feature people who like to play sports that are a little more advanced in age than most athletes.  That sounds great initially – these are not the usual supermodels that we see put out to project an image of health.  Advertisers are recognizing that their clientele is aging, [...]

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    Long Distance Running? Great, But Be Careful

    by  • March 12, 2009 • Articles • 2 Comments

    Last night I watched a Nova episode which depicted a project whose purpose was to have non-athletes train to run a marathon.  The candidates were chosen from a large number of applicants, and were provided with coaching, medical staff, and dietary advice.   I really enjoyed watching the process, and it was inspiring and moving, especially [...]

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